Guide
How to create any kind of content and optimize it to get found, step by step.
Getting started
1. Add your AI key + brand
Open Settings and paste an API key from OpenAI, Anthropic or Google Gemini (it's encrypted on your account and never shown to your browser). While you're there, set your brand voice, audience, author bio and your offers/CTAs — every piece you generate uses them.
2. Pick what you're creating
On the Create tab, choose a content type. Write a piece (How-To, Listicle, Skyscraper, Source Magnets, Case Study) or Build a set (Content Hub, PAA). Fill in the few fields and hit Write draft.
3. Generate the draft
Your AI key writes a complete first draft in your brand voice and drops it straight into the optimizer. For set types you get a list of pieces — open any one to write it in full.
4. Optimize it
In the Optimize Content tab the draft is scored live across Optimization, Readability, Naturalness, Featured snippet, AI Overview and Trust & E-E-A-T, with a term checklist, Improve with AI, Back up with real data (web-sourced stats), image prompts and an interactive-tool builder.
5. Save and publish
Save the work as a campaign so it appears on your dashboard to reload any time. Export it as Markdown, or connect WordPress in Settings to post it straight to your site as a draft.
FAQ
What counts as a post?
A post is one AI generation — one written draft, or one generated piece of a set. The free trial includes 10. Planning a set, scoring, saving and optimizing existing text do not count.
Where do my API keys go?
They're encrypted and stored on your account, used only server-side to make your requests. They are never returned to the browser.
Which AI model should I use?
Any in the dropdown. Bigger models (Opus 4.8, GPT-5.5, Gemini 3.1 Pro) write the strongest copy; the cheaper ones are faster and fine for drafts. You can switch any time in Settings.
Do I need WordPress?
No. WordPress is optional and only used if you want to push pieces as drafts. Otherwise just copy or export the article.